Director of Digital Marketing and Advertising - 5.5 years
Managed team with 8 in reporting matrix. Oversaw all aspects of lead gen, advertising, and digital marketing strategy. Presided over implantation and then overhaul of martec stack. Managed websites through redesigns and migrations. Local SEO for 70 senior living locations. Oversaw call center. Oversaw social media strategy, paid and organic. Managed complex Google and Bing ads accounts with a total of about 140 campaigns, hands-on through direct reports, and through vendors. Managed programmatic advertising. Managed print and outdoor. Managed marketing automation (HubSpot) and oversaw CRM admin. Managed ads budget of about $5 million dollars annually. Managed website developers, designers and other third party vendors.
Results
Consecutive years of YoY lead growth reaching sometimes up to 45%. Reduced dependency on expensive third party lead aggregators. Reduced dependency on costly vendors and brining marketing skills in-house to support enterprise.
